Date of Birth: 19th July 1986
　　Hobbies: Reading, Paining
　　Location:
　　Contact Number:
　　Email Id: jianli.yjbys.com
　　Career Objective
　　To obtain the position of a junior merchandiser in a leading retail agency and get an opportunity to learn the practical applications of the merchandising principles. To get a chance to participate in product development process from conceptualizing to promotion stages.
　　Key Skills
　　Expert knowledge in marketing principles, sales strategy-making, market research methods and brand development theory
　　Strong sense of fashion aesthetics and designing techniques that help to present the merchandise in captivating manner
　　Excellent market research, forecasting and decision making abilities that help to make accurate preparations for benefiting from future trends
　　Ability to establish friendly relations with customers and associates by maintaining courteous and helpful conduct at all times
　　Familiar with the several marketing, promotional and brand development avenues that can be used for improving sales
　　Work Experience
　　Position: Junior Merchandiser
　　Company: Galaxy Marketers and Promoters Inc, San Diego
　　Tenure: May 20_ - Till date
　　Responsibilities:
　　Work under the supervision of the head merchandiser and perform different promotional activities as per the marketing plan
　　Take an overview of the goods received from the vendor and choose the ones that are sure to catch attention of customers as display articles
　　Prepare the product promotional strategy with the marketers and make necessary arrangements to implement them
　　Announce schemes, discounts and free gifts, gift vouchers, etc., as a method for promoting sales of the retail outlet
　　Plan special promotional ideas for celebrating special occasions like festivals and days as per the theme
　　Position: Asst Merchandiser
　　Company: Panache Retail Marketers Inc, San Diego
　　Tenure: January 20_ - April 20_
　　Responsibilities:
　　Responsible to set up the window display and shelf display at the retail outlet as per the instructions given by the seniors
　　Communicated the response of the customers towards the goods to the manufacturers. Asked them to make changes, if required to improve the demand
　　Communicated with the vendors for placing orders and tracking the movement of the consignment for delivery of goods
　　Utilized the avenues of promotion such as pamphlets, websites, window displays, hoardings, audio - visual advertisements, etc.
　　Found ways to encourage the loyal customers for buying at the stores by offering them higher discounts and special packages
　　Position: Marketing Intern
　　Company: Renaissance Retailing Inc, San Diego
　　Tenure: September 20_ - December 20_
　　Responsibilities:
　　Gathered the fresh stock of goods and added the price tag and instructions tag to it
　　Sort the clothes as per the fashion essence and forward tit to the respective section
　　Arranged the clothes on the racks or in stands within the section alloted to it
　　Rearrange the clothes in the stands that were put on display but not purchased
　　Sent the clothes with defects for repairs or discarded them, if they are worn out
　　Educational Qualifications
　　Bachelor's Degree in Marketing Management
　　San Diego University, 20_